Bibliographic citations
Borda, R., Ccatay, G., Dionisio, M., Larios, V., Ramirez, E. (2020). Desarrollo de un modelo de negocio para un diseño de ropa impermeable: Imperclothes [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/654798
Borda, R., Ccatay, G., Dionisio, M., Larios, V., Ramirez, E. Desarrollo de un modelo de negocio para un diseño de ropa impermeable: Imperclothes [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2020. http://hdl.handle.net/10757/654798
@misc{renati/1289193,
title = "Desarrollo de un modelo de negocio para un diseño de ropa impermeable: Imperclothes",
author = "Ramirez Mendoza, Erick Guillermo",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2020"
}
Today, we know that the coronavirus pandemic has affected many economic sectors, bringing losses and negative indicators for the country. However, some businesses, such as micro and small companies, have managed to face this situation by reinventing themselves in new projects due to the new needs that arose. Given the above, through this research work we will explain how a new business idea was born through the search for opportunities that were presented and agile methodologies that validated the execution of the Project. In the initial stage, all the members were brainstormed to find out which would be the most viable to generate profitability. For this reason, the idea of creating clothing with waterproof fabric was selected, since it was sought that this material can prevent people from carrying viruses or bacteria to their homes, protect them and can wash it easily without damaging the design of the clothing. On the other hand, we carry out a 3-year strategic planning that lasts the project using tools such as the EFI and EFE matrix, value chain, PEST analysis, Ansoff matrix, I / E matrix and SWOT. This allowed us to propose competitive strategies to take advantage of new opportunities and face threats. Likewise, different budgets were made for each area of the proposed organization chart. Finally, we prepare a financial plan where the amounts generated by the sales of the business are indicated with their respective financial statements and indicators that validate the profitability for the people who wish to invest.
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