Bibliographic citations
Balbin, L., Cacho, E., García, D., Miraval, J., Criollo, L. (2020). Emprendimiento: “Cremoladas Artesanales Frutti787” [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/654762
Balbin, L., Cacho, E., García, D., Miraval, J., Criollo, L. Emprendimiento: “Cremoladas Artesanales Frutti787” [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2020. http://hdl.handle.net/10757/654762
@misc{renati/1289171,
title = "Emprendimiento: “Cremoladas Artesanales Frutti787”",
author = "Criollo Adriazola, Luis Enrique",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2020"
}
This research work assesses the viability of executing a business model based one the supply of healthy cremoladas, with fruit pulp, 50% less sugar and made with osmotic water in Lima Metropolitana. The business project called Frutti787 was created with the objective of satisfying a growing demand for healthy products, which means that it is a cold dessert for all those who want or lead a healthy lifestyle and diet but who also want the producto to be of good taste. In order to confirm the viability of the business, some experiments were carried out to validate the project concept, accompanied by interviews with specialists in the industry and people who could be potential customers. Likewise, a strategic plan was created for some key areas of the company where the analysis, actions scheduled for periods and strategies that ensure the constant growth of the business are exposed. Next, all the analysis carried out during months will be exposed to ensure that the business idea , when completely executed with all the investment it deserves, is a viable, scalable business that ensures profitability for its investors.
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