Bibliographic citations
Matos, J., Muñoz, P., Paredes, D., Rodriguez, E., Sanginez, J. (2020). Desarrollo de un modelo de negocio basado en muñecos personalizados Dettagli [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/654750
Matos, J., Muñoz, P., Paredes, D., Rodriguez, E., Sanginez, J. Desarrollo de un modelo de negocio basado en muñecos personalizados Dettagli [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2020. http://hdl.handle.net/10757/654750
@misc{renati/1289139,
title = "Desarrollo de un modelo de negocio basado en muñecos personalizados Dettagli",
author = "Sanginez Marigorda, Johan Antony",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2020"
}
This research work seeks to know the feasibility of implementing an innovative business model focused on offering personalized dolls that reproduce sound and video to dedication through QR code scanning to people who want to give a gift different from the traditional one in Peru. This project was created under the name Dettagli and was implemented as an alternative in the gift market, since there are gifts that are traditional, common without new options for consumers. Dettagli considered offering a means of closeness between the one who gives the message and the one who receives it and to generate sentimental ties between them. To do this, a number of experiments were carried out that allowed the project to be validated, in addition to obtaining relevant information from the market. Likewise, to develop and maintain sales growth that allows the business to last over time, a strategic plan was made with a deep analysis of factors that can help meet this objective. Also, the necessary actions and strategies were established that made the stability and improvement of the business a reality. In addition, for the creation of the Dettagli project, it was considered to identify opinions of users who want to give someone an innovative detail and parents who want to give this same type of gifts to their young children, since they are part of the target audience. Based on all that has been done, it was found that the business model implemented by the project is profitable, viable and scalable.
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