Bibliographic citations
Cano, M., Terrones, R. (2020). La influencia de la percepción del riesgo en la intención de compra de un seguro patrimonial para personas de 30 a 60 años de Lima Metropolitana [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/654504
Cano, M., Terrones, R. La influencia de la percepción del riesgo en la intención de compra de un seguro patrimonial para personas de 30 a 60 años de Lima Metropolitana [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2020. http://hdl.handle.net/10757/654504
@misc{renati/1288945,
title = "La influencia de la percepción del riesgo en la intención de compra de un seguro patrimonial para personas de 30 a 60 años de Lima Metropolitana",
author = "Terrones Rodríguez, Rosa Vanessa Alondra",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2020"
}
Property insurance is part of the product portfolio of insurance companies, these are offered to the market for companies and individuals. The intention to purchase this service has triggered a series of questions about the factors involved in such action. That is why an academic investigation has been carried out where the influencing factors in the intention to purchase property insurance are analyzed, where the importance is focused on the definition and interpretation of the perception of risk. This perception is a very important factor to analyze, since the incorporation of these factors defines our consumer and their purchasing trend. It is recognized that the perception of risk is a fundamental part of the purchase intention and that is where other factors such as sociodemographic, behavioral, among others, trigger.
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