Bibliographic citations
Gallardo, M., Sandoval, H. (2020). Factores que influyen en el Modelo UTAUT en relación a la Intención de Uso de Plataformas de Streaming en Millenials [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/654529
Gallardo, M., Sandoval, H. Factores que influyen en el Modelo UTAUT en relación a la Intención de Uso de Plataformas de Streaming en Millenials [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2020. http://hdl.handle.net/10757/654529
@misc{renati/1288944,
title = "Factores que influyen en el Modelo UTAUT en relación a la Intención de Uso de Plataformas de Streaming en Millenials",
author = "Sandoval Ochoa, Hans Daniel",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2020"
}
This research work is related to the identification of the influence level presented by the factors that are part of the Unified Theory of Acceptance and Use of Technology, and the Intention of Use of Streaming Platforms, such as Netflix, Amazon Prime, Spotify; among others, in the case of Millennial users. The importance of this study lies in the fact that the research seeks to relate and identify the main differences in the adaptation of streaming platforms in the Peruvian context with respect to similar research in other geographical contexts where UTAUT variables may or may not be altered. For this research a small sample of people will be assessed between 18 and 30 years of probabilistic and transversely with questionnaire responses using ordinal items made taking as base questionnaires authors who conducted similar research. It is necessary to continue with the study of these factors, since in the future it may become a striking indicator in terms of the attributes that these users look for when using these platforms, in such a way that they can adapt to what users expect, through a finding of these factors.
This item is licensed under a Creative Commons License