Bibliographic citations
Arguedas, J., Urdanivia, Y. (2020). Factores de los riesgos percibidos con relación a la intención de compra digital de los consumidores en plataformas móviles de retail [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/654531
Arguedas, J., Urdanivia, Y. Factores de los riesgos percibidos con relación a la intención de compra digital de los consumidores en plataformas móviles de retail [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2020. http://hdl.handle.net/10757/654531
@misc{renati/1288937,
title = "Factores de los riesgos percibidos con relación a la intención de compra digital de los consumidores en plataformas móviles de retail",
author = "Urdanivia Valerio, Yemina Ivana",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2020"
}
The main objective of this work is to be able to make known and investigate the Factors of the perceived risks in relation to the intention of digital purchase of consumers, in mobile retail platforms, so that it can be identified what are the risks that have a greater influence on the intention of online purchase of consumers. In addition, the relevance, scope and limitations that may be found within it, in the current Peruvian context, will be identified. As part of the research, the specific characteristics of each of the risks that influence the consumer when they want to make a purchase via mobile will be presented, as well as the growth that mobile commerce has been having in Peruvian retail. Thanks to the research carried out by the different authors, it was possible to identify the papers that most resemble our subject and thanks to this, be able to understand the importance of each risk.
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