Bibliographic citations
Esteban, Y., Rojas, D. (2019). Marketing de contenido: la experiencia de consumo como mediador entre la satisfacción y la intención de compra, aplicado al turismo en las agencias de viaje de Lima [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/654069
Esteban, Y., Rojas, D. Marketing de contenido: la experiencia de consumo como mediador entre la satisfacción y la intención de compra, aplicado al turismo en las agencias de viaje de Lima [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2019. http://hdl.handle.net/10757/654069
@misc{renati/1288888,
title = "Marketing de contenido: la experiencia de consumo como mediador entre la satisfacción y la intención de compra, aplicado al turismo en las agencias de viaje de Lima",
author = "Rojas Palacios, Danitza Xiomara",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2019"
}
Nowadays, more and more online travel agency platforms have been developed, due to the fact that tourism and online shopping have been growing in recent years. However, there are factors in the acquisition of products and services by this means that can positively or negatively affect the satisfaction of the user in question, which may affect their decision to use said platform to complete their purchase. This study sought to analyze the main variables influencing digital consumers within the tourism and agencies sector, focused from the concept of content marketing, based on the use of quantitative tools such as the online survey, applied within Metropolitan Lima. Given this, essential information was collected to assess the level of importance and influence of each of these factors with respect to individuals, in addition to confirming or ruling out the relationship between them.
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