Bibliographic citations
Díaz, L., Pereira, M. (2020). Millennials y la imagen de los retailers sobre la inclusión laboral de personas con discapacidad [Tesis, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/654026
Díaz, L., Pereira, M. Millennials y la imagen de los retailers sobre la inclusión laboral de personas con discapacidad [Tesis]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2020. http://hdl.handle.net/10757/654026
@misc{renati/1288842,
title = "Millennials y la imagen de los retailers sobre la inclusión laboral de personas con discapacidad",
author = "Pereira Colmenares, María Alejandra",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2020"
}
This research seeks to know the perceptions of the corporate image that millennials have about the labor inclusion of people with motor disabilities in the retailers of Metropolitan Lima, which is currently part of their Corporate Social Responsibility (CSR) actions. Taking into account that the Law on People with Disabilities No. 29973 regulates companies to hire people with disabilities, this study analyzed the bond of affective value, corporate communication with respect to CSR and perceptions based on what Millennials feel, think and experience in relation to the labor inclusion of people with motor disabilities. The focus of this research is qualitative, and the technique used to collect the information was semi-structured interviews. Among the most outstanding results, it was evidenced that millennials have a positive corporate image towards retailers that include people with motor disabilities. However, retailers have not defined which communication channels are to disseminate their labor inclusion actions for people with motor disabilities as part of CSR, due to the lack of a corporate communication strategy.
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