Bibliographic citations
Cruz, K., Quispe, N. (2020). Programa Promoción a las exportaciones (Ruta Exportadora) y su relación con el desempeño exportador de las empresas PYMES participantes del sector cacao de las regiones de San Martín y Junín en el periodo2016-2019 [Tesis, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/653933
Cruz, K., Quispe, N. Programa Promoción a las exportaciones (Ruta Exportadora) y su relación con el desempeño exportador de las empresas PYMES participantes del sector cacao de las regiones de San Martín y Junín en el periodo2016-2019 [Tesis]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2020. http://hdl.handle.net/10757/653933
@misc{renati/1288761,
title = "Programa Promoción a las exportaciones (Ruta Exportadora) y su relación con el desempeño exportador de las empresas PYMES participantes del sector cacao de las regiones de San Martín y Junín en el periodo2016-2019",
author = "Quispe León, Nicolle Stephany",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2020"
}
Peruvian cocoa has become one of the most important national products in the country, as thanks to its high production and attributes it´s highly demanded internationally, managing to position as the third largest producer in the region and eighth worldwide. For this reason, the Peruvian State has been establishing various actions to promote its consumption and commercialization, such as the "Export Route" Program, which has a specialized cocoa line. Given this, the present research work aims to determine if the “Export Route” Program is associated on the export performance of SMEs companies in the cocoa sector of the San Martín and Junín Regions between the period 2016-2019, considering as dimensions of the program the Export Commitment, Export of Knowledge, Financial Assistance and International Networks. For this, a mixed investigation was applied, with a correlational cross-sectional design. For the qualitative information, 8 experts from PROMPERU and external consultants were interviewed, analyzed through the Atlas Ti program. Also, for the quantitative phase, a closed Likert scale survey was designed, obtaining 14 responses from representatives of cocoa SMEs participating in the program and analyzed through the SPSS software. Regarding the results, through the Rho Spearman analysis, it was obtained that the "Export Route" Program is related to the export performance of SMEs in the cocoa sector of the San Martin and Junín Regions between the period 2016-2019. In addition, it was found that the dimensions of (ii) export knowledge and (iv) international networks are related to export performance; while (i) the export commitment and (iii) financial assistance are not associated.
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