Bibliographic citations
Parillo, M., Pinedo, J. (2020). Salón de Belleza para Damas, en Lima, con simulador virtual de look. Free & Beauty [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/653615
Parillo, M., Pinedo, J. Salón de Belleza para Damas, en Lima, con simulador virtual de look. Free & Beauty [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2020. http://hdl.handle.net/10757/653615
@mastersthesis{renati/1288571,
title = "Salón de Belleza para Damas, en Lima, con simulador virtual de look. Free & Beauty",
author = "Pinedo Vargas, Jhoana Elizabeth",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2020"
}
This thesis looks for evaluate the viability of implementing a Beauty Salon in Lima, with two differentiators: a virtual look simulator and the use of natural products. This proposal tries to serve women: i) who want a change in their image, but they are not sure to do because of various fears and ii) pregnant or lactating, who suffer from allergic reactions or are interested in caring for the environment. In the beauty segment, there is a growth in the use of natural products and technological tools, that reinforce personalized service for each woman. Market research included industry and competition analysis, surveys, focus group and expert interview. It helped to validate that the business idea is attractive, and there is a consumer intention, mainly due to the simulator, whose use has not been identified in other beauty salons in Peru. In order to position the business, marketing strategies will be oriented in the opening and ongoing business, through a launch event, personalized offers, advertising on the website and social networks. This, and the quality of the service and kindness of the staff, will contribute to the “word of mouth” advertising. The project requires a total investment of S/ 83,867, which will be covered with the contribution of the partners and a bank loan. It has a TIRF of 33% and a VANF of S/ 35,002.81. Therefore, we consider that the business idea is viable.
This item is licensed under a Creative Commons License