Bibliographic citations
Garcia, A., (2020). La percepción de mujeres profesionales de 25 a 35 años acerca de la campaña social de igualdad de género “Hablemos de horas personas” de Interbank [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/653563
Garcia, A., La percepción de mujeres profesionales de 25 a 35 años acerca de la campaña social de igualdad de género “Hablemos de horas personas” de Interbank [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2020. http://hdl.handle.net/10757/653563
@misc{renati/1288496,
title = "La percepción de mujeres profesionales de 25 a 35 años acerca de la campaña social de igualdad de género “Hablemos de horas personas” de Interbank",
author = "Garcia Delgado, Ariana Jesus",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2020"
}
Gender inequality is a global social problem, as a country we are not oblivious to its consequences in the workplace and in wages. Today there is a 27.3% wage gap between genders. The problem is reflected in the inferiority that has been surrounded during these years, which does not allow them to develop professionally in high positions and areas such as medicine and science. This distinction brings negative consequences, Interbank seeks to face the reality in force until today, recognizing that the effort has no gender, showing professional women who develop in different areas such as medicine, we find a surgeon, a programmer and civil engineering. Showing its final objective as a campaign, which is to build a society with equal opportunities. In this research, the perception of professional women between the ages of 25 and 35 of the AB socioeconomic level of the Interbank “Let's talk about hours” campaign will be analyzed. This will be achieved through an interpretive paradigm with the aim of knowing the perception of professional women in tune with a qualitative approach, since the interviews allow to delve deeper into the perception. Likewise, an instrumental case design allows us to analyze a recent case in conjunction with the variables to contextualize the issue and be able to explain it from a different angle.
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