Bibliographic citations
Gutiérrez, I., Pancorvo, C., Pancorvo, C., Paredes, J., Herrera, C., Paredes, J., Herrera, C. (2020). Plan de negocio para la producción y comercialización de pulpa congelada de aguaymanto en Lima Metropolitana [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/653345
Gutiérrez, I., Pancorvo, C., Pancorvo, C., Paredes, J., Herrera, C., Paredes, J., Herrera, C. Plan de negocio para la producción y comercialización de pulpa congelada de aguaymanto en Lima Metropolitana [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2020. http://hdl.handle.net/10757/653345
@mastersthesis{renati/1288370,
title = "Plan de negocio para la producción y comercialización de pulpa congelada de aguaymanto en Lima Metropolitana",
author = "Herrera Gallegos, Carlos Alberto",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2020"
}
This business plan explains and demonstrates the viability of an enterprise that produces and commercializes 250-gram packages of frozen golden berry pulp to consumers on the Metropolitan Lima area. The business name of the company is PULPAS DE FRUTAS CONGELADAS S.A.C. and the brand to be developed is MANTOFRUT, targeted towards men and women of 20-65 years old, with middle and upper socioeconomic status. The production process starts with the acquisition of raw material from suppliers, following established criteria. Raw material goes through a transformation process and, afterwards, the product is sold through two distribution channels: traditional and digital (e-commerce). The sale value will be S/ 6.09 for the traditional channel and S/ 8.05 for the digital channel. The product has a great probability of success due to the increasing trend of people that are looking to nurture in a healthy way, without having to invest much time. The objective is to position the product as a trustworthy ally for daily nutrition, which will make the customer feel and see himself/herself better. The most relevant marketing channels will be social media, BTL activations and actions to gain notoriety at the point of sale. Total investment on this project is S/ 191,789.06. The Net Present Value is S/ 199,663.65 and the Financial Internal Rate of Return is 22.3%. The operating and net margin are, respectively, 23.38% and 16.40% at the end of the fifth year.
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