Bibliographic citations
Vega, B., Teque, M. (2020). La estrategia de internacionalización: análisis de las dimensiones del modelo Uppsala empleadas por las empresas agro exportadoras de palta Hass ubicadas en la región Ica hacia el mercado de Estados Unidos durante el periodo 2014-2018 [Tesis, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/653153
Vega, B., Teque, M. La estrategia de internacionalización: análisis de las dimensiones del modelo Uppsala empleadas por las empresas agro exportadoras de palta Hass ubicadas en la región Ica hacia el mercado de Estados Unidos durante el periodo 2014-2018 [Tesis]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2020. http://hdl.handle.net/10757/653153
@misc{renati/1288194,
title = "La estrategia de internacionalización: análisis de las dimensiones del modelo Uppsala empleadas por las empresas agro exportadoras de palta Hass ubicadas en la región Ica hacia el mercado de Estados Unidos durante el periodo 2014-2018",
author = "Teque Villajuan, Mariell Cristhina",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2020"
}
The objective of this research is to analyze each of the 4 dimensions of the Uppsala model, "recognition of opportunities", "position of the network of contacts", "learning, creation and construction of trust" and "decisions of commitment relationship ", Which are used by agricultural exporters to the United States of Hass avocado in Ica. Thus, finding different variables within these dimensions that are used to achieve the internationalization of Ica's agricultural exporter. The research approach is mixed, it began with a qualitative analysis where the in-depth interview was used as a tool, carried out with 6 experts to be able to validate the most outstanding variables within the 4 dimensions established in Uppsala. Then the quantitative analysis was carried out, where the tool that was used was a survey applied to the 10 agro-exporting companies of Hass avocado belonging to the total population of the investigation. We analyzed the results by applying the factor analysis model, which helped us find profiles of agricultural exporters for each dimension. The results obtained conclude that the dimensions "recognition of opportunities" and "learning, creation and construction of trust" of the Uppsala model are the most influential in the internationalization of the Hass avocado from agro-exporters from Ica. Likewise, it was concluded that the factors "market study in the destination country", "loyal customers", "perfect packaging", "having higher profits" were the ones that had the greatest impact on the decision of these agro-exporters to internationalize Hass avocado towards a market as competitive as the United States.
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