Bibliographic citations
Castaños, M., (2019). Influencia de la prensa escrita (Depor y El Bocón) en la construcción de la imagen de un futbolista. Caso: Paolo Guerrero [Tesis, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/652910
Castaños, M., Influencia de la prensa escrita (Depor y El Bocón) en la construcción de la imagen de un futbolista. Caso: Paolo Guerrero [Tesis]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2019. http://hdl.handle.net/10757/652910
@misc{renati/1288044,
title = "Influencia de la prensa escrita (Depor y El Bocón) en la construcción de la imagen de un futbolista. Caso: Paolo Guerrero",
author = "Castaños Sarmiento, María Milagros",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2019"
}
This research has a double purpose: on the one hand, to investigate and analyze the construction of the image of Paolo Guerrero, current captain of the Peruvian National Soccer Team, through the journalistic discourse of the sports press (Depor and El Bocon) during the process of the Russia 2018 Qualifiers. And, on the other, the influence of this media construction on Peruvian fans. For this, three representative parties were taken as an example in which the Peruvian striker manages to score (Chile, Argentina and Colombia). It is projected that the sports discourse of the written press has contributed positively to the construction of the public image of the soccer player. What we try to demonstrate in this work, is what have been the discursive resources to inform about the goals of Paolo Guerrero and thus, hand in hand, how these covers and articles have influenced the population to create a positive image of the player.
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