Bibliographic citations
Bazan, R., Burgos, A., Chavez, D., Flores, N., Salleres, M. (2020). Carteras de cuero vegetal de shiringa – Vert Clair [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/652661
Bazan, R., Burgos, A., Chavez, D., Flores, N., Salleres, M. Carteras de cuero vegetal de shiringa – Vert Clair [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2020. http://hdl.handle.net/10757/652661
@misc{renati/1287887,
title = "Carteras de cuero vegetal de shiringa – Vert Clair",
author = "Salleres Capellino, Mario Carlos",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2020"
}
Nowadays, consumers in the leather manufacturing sector for different products are revolutionizing fashion, creating sustainable products with alternative processes and materials such as vegetable leather to replace natural or bovine leather. Given this, the idea was born to present a business model on wallets based on vegetable leather, which will be obtained by the Association of producers of Shiringa located in Condorcanqui - Amazonas. Also, a solar panel is incorporated as additional value that goes according with the initiative to make an environmentally friendly project. This proposal is named Vert Clair and considers as a target group modern and sophisticated woman between 18 and 40 years old who like to be fashionable. Therefore, to test the acceptance of this project, various investigations and experiments have been carried out to validate this business model, to present the action plans in the relevant areas, in order to obtain an attractive profitability and at the same time also, to make known to the Peruvian market and industry a new alternative that transforms fashion.
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