Bibliographic citations
Calderón, A., Espinoza, A., Limo, K., Momiy, A., Prado, K. (2020). Aplicativo móvil de diseño personalizado de ropa “Musas Factory” [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/652658
Calderón, A., Espinoza, A., Limo, K., Momiy, A., Prado, K. Aplicativo móvil de diseño personalizado de ropa “Musas Factory” [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2020. http://hdl.handle.net/10757/652658
@misc{renati/1287863,
title = "Aplicativo móvil de diseño personalizado de ropa “Musas Factory”",
author = "Prado Morales, Karen Danitza",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2020"
}
"Currently, there are several department stores and online stores which offer clothing from the best brands and trends. However, it is very common to hear that women are not satisfied with the clothes sold in these places, either because of the color or model of the garment. In addition, this inconvenience generates long queues in the locker rooms, and having to wait a long time to pay for the product. Faced with this problem, Musas Factory comes to offer women a personalized clothing service and garment delivery using a mobile application. The estimated potential market is 36,988 people. For this, firstly a Business Model Canvas was developed, in which the business could be analyzed from various aspects. In addition, the market size of the business was determined, which was an important point since it could corroborate if there was a demand for the proposed business. Regarding the validations, it was decided to propose 5 hypotheses to validate the quadrants of the Business Model Canvas; and through the concierge, the purchase intention was determined. Also, it was decided to elaborate the strategic plans related to product, price, place and promotion decisions. To conclude the work, the financial plans were made, in which a projected analysis for three years was used, and the ratios were also calculated to evaluate the profitability and viability of the project.
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