Bibliographic citations
Cóndor, C., Baez, F., Gonzales, D., Huapaya, J. (2019). Propuesta de un modelo de negocio basado en ofrecer un servicio premium vivencial de agencia de viajes y actividades sociales especializados en adultos de la tercera edad [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/652407
Cóndor, C., Baez, F., Gonzales, D., Huapaya, J. Propuesta de un modelo de negocio basado en ofrecer un servicio premium vivencial de agencia de viajes y actividades sociales especializados en adultos de la tercera edad [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2019. http://hdl.handle.net/10757/652407
@misc{renati/1287700,
title = "Propuesta de un modelo de negocio basado en ofrecer un servicio premium vivencial de agencia de viajes y actividades sociales especializados en adultos de la tercera edad",
author = "Huapaya Gamarra, Jorge Luis",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2019"
}
This project proposes a differentiated entertainment service for the elderly who are often deprived of trips and leisure activities due to the great care they need. The needs we have identified are special care for people of this age compared to short and long trips, where they can be transported and cared for in a differentiated way, likewise currently there are not many agencies or platforms that offer this differentiated service, granting promotions u offers for this target audience. Market studies such as surveys and interviews with potential clients have been carried out with the purpose of knowing the determining factors that influence the decision to acquire a specialized relaxation service in the elderly. On the other hand, it has been possible to identify that there are a large number of potential clients (retired or elderly with free time) among those who can pay for the service, as well as indirect clients who can pay this service for their parents mainly. This project seeks to provide a differentiated entertainment service that includes travel and leisure activities for the elderly, taking care of their health and integrity through a quality service throughout Peru, so the marketing plan will allow us to set up the company, as well as design the operations plan, strategies and financing of the project.
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