Bibliographic citations
Pérez, V., (2019). Apropiación y resignificación de la gráfica popular limeña en espacios de consumo masivo [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/652381
Pérez, V., Apropiación y resignificación de la gráfica popular limeña en espacios de consumo masivo [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2019. http://hdl.handle.net/10757/652381
@misc{renati/1287643,
title = "Apropiación y resignificación de la gráfica popular limeña en espacios de consumo masivo",
author = "Pérez Martínez, Vielka Mercedes",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2019"
}
The objective of this research is to analyze the process of appropriation and resignification of the graphic elements of popular culture by mass consumption spaces. Based on this, the effects on the perception of users based on the resignification of the iconoplastic elements of popular graphics used by mass consumption spaces and the graphic alterations to which it is subjected would be hypothesized. The research that was carried out is descriptive and the mixed method was used. For the development of this work, interviews were conducted with different specialists, as well as the realization of field work, analysis of graphic pieces and surveys of the public under study within the analysis. The results found show that the largest number of people surveyed relate the murals used by the shopping center as representations of Peruvian popular graphics, in the same way it is these same graphics that most attract the attention of the space visited. Finally, as conclusions, it was obtained that the appropriation and resignification of the popular graphics used by mass consumption spaces has had a positive impact on its application, since in the first instance, it managed to obtain the attention of the desired target audience and thus improve the flow of consumers in this area of the shopping center, likewise achieves the objective of representing the popular culture of the country.
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