Bibliographic citations
Gonzales, M., Pérez, J. (2020). Factores del modelo de internacionalización que incidieron en el desarrollo de las exportaciones de uvas frescas de la región Ica, periodo 2014 - 2018 [Tesis, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/650360
Gonzales, M., Pérez, J. Factores del modelo de internacionalización que incidieron en el desarrollo de las exportaciones de uvas frescas de la región Ica, periodo 2014 - 2018 [Tesis]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2020. http://hdl.handle.net/10757/650360
@misc{renati/1287096,
title = "Factores del modelo de internacionalización que incidieron en el desarrollo de las exportaciones de uvas frescas de la región Ica, periodo 2014 - 2018",
author = "Pérez Aguilar, Jhoisi Verónica",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2020"
}
Abstract: Internationalization is a process that must be understood, in order to obtain the proper and full knowledge in order to properly manage the resources Companies that have started the export activity, initially began to carry it out in nearby or neighboring countries, without knowing or identifying the models of internationalization and only exposing the factors that contain them. The search for an international model, first involves determining its dynamics, theoretical aspect and dimensions to be evaluated, all in order to ensure the analysis of the factors and whether these are addressed in organizations. Companies that export fresh grapes, from the Ica region, seek to develop strategies that allow them to have branches in the global market, not being a condition of the distance by psychological aspects, counting a priori with the acquired capacities. In this sense, the main objective pursued by this research is to determine which factors of an internationalization model affect the development of exports of fresh grapes from the Ica region, 2014-2018, for this purpose interviews were applied to identify the internationalization model as its factors and then a survey was addressed to have a statistical reference and measurement of the variables, dimensions and indicators of our study. In terms of methodology, this thesis presents a non-experimental design, a mixed approach, a type of descriptive-transversal research and a correlational level. Within the qualitative and quantitative results, it was concluded that the Uppsala model, which companies that export fresh grapes in the Ica region, have developed during their internationalization process and that the psychological distance factor, is the most noteworthy because of its criterion of starting to export in close areas. It was also possible to determine that the factors in an internationalization model affect the development of fresh grape exports from the Ica region.
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