Bibliographic citations
Cardenas, T., Velasquez, C. (2019). Principales factores que influyen en la decisión de compra de calzado por internet en mujeres Millennials de la zona 7 de Lima Metropolitana [Tesis, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/628049
Cardenas, T., Velasquez, C. Principales factores que influyen en la decisión de compra de calzado por internet en mujeres Millennials de la zona 7 de Lima Metropolitana [Tesis]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2019. http://hdl.handle.net/10757/628049
@misc{renati/1286598,
title = "Principales factores que influyen en la decisión de compra de calzado por internet en mujeres Millennials de la zona 7 de Lima Metropolitana",
author = "Velasquez Azabache, Claudia Anell",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2019"
}
In recent years, the advancement of technology has helped to improve the presence of companies, which has allowed them to penetrate the market. Today, consumers have no time or place limitations to view different offers at the same time, which allows them to be connected globally with a greater number of international brands. That is why this report seeks to know the principal factors that influence the purchasing decision of millennial women who buy shoes online in zone 7 of Metropolitan Lima. For the purposes of this study, an up-to-date and highly academic bibliography related to electronic commerce and the footwear sector was reviewed. In addition, qualitative information was obtained through interviews with e-commerce experts. With respect to the quantitative analysis, surveys were conducted of millennial women between 25 and 39 years old, from zone 7 of Metropolitan Lima who bought online more than once during 2018 with the objective of knowing the factors that influence the decision of purchase, these were analyzed through statistical processes. Finally, it was concluded that the factors that most influence the decision to purchase footwear through the online channel in millennial women are the saving of time and the practice of being able to buy anywhere.
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