Bibliographic citations
Varé, D., (2019). E-Sports: la relación entre los influencers y la intención de compra de periféricos de computadora en jóvenes de 18 a 30 años del NSE B residentes de Lima Metropolitana [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/627764
Varé, D., E-Sports: la relación entre los influencers y la intención de compra de periféricos de computadora en jóvenes de 18 a 30 años del NSE B residentes de Lima Metropolitana [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2019. http://hdl.handle.net/10757/627764
@misc{renati/1286569,
title = "E-Sports: la relación entre los influencers y la intención de compra de periféricos de computadora en jóvenes de 18 a 30 años del NSE B residentes de Lima Metropolitana",
author = "Varé Gaitán, Diego Alberto",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2019"
}
The main objective of this research work is to show the relationship between the influencers in the field of e-Sports and the intention to purchase peripherals for computers in young people between 18 and 30 years old from NSE B, residents of Metropolitan Lima. This research topic has been chosen given the growing phenomenon of e-Sports that occurs around the world, which is an incentive for young people to acquire certain types of peripherals and in turn, is an incentive for some companies to start sell this type of products and start to perform other marketing strategies such as Influencers marketing. With this research work we want to understand how Influencers marketing oriented to e-Sports would motivate the Peruvian public to acquire peripheral products, and in turn understand what factors motivate young people to become more involved in the process shopping. For this study a series of actions will be carried out to facilitate the obtaining of information by the public involved in the phenomenon, among these we have in-depth interviews and surveys, which will be of help to determine what motivates these people to be convinced of Buy certain brand for certain type of peripherals.
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