Bibliographic citations
Alzamora, L., Santillán, M., Villalaz, I. (2019). Trabajo de investigación para la comercialización de fruta picada envasada por delivery en el distrito de San Isidro - Lima [Trabajo de Investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/626402
Alzamora, L., Santillán, M., Villalaz, I. Trabajo de investigación para la comercialización de fruta picada envasada por delivery en el distrito de San Isidro - Lima [Trabajo de Investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2019. http://hdl.handle.net/10757/626402
@mastersthesis{renati/1286435,
title = "Trabajo de investigación para la comercialización de fruta picada envasada por delivery en el distrito de San Isidro - Lima",
author = "Villalaz Canales, Irene",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2019"
}
In this research work we will focus on testing the viability of a business based on the marketing of chopped fruit by delivery, aimed at people working in companies within the district of San Isidro in the city of Lima. To this end, environmental trends have been investigated, such as the consumption habits of the population and the digitalization of society, which is increasing in our country, with a projection of growing e-commerce. The World Health Organization recommends the consumption of 400 grams of fruit per day, the equivalent of 5 fruits. However, Lima residents consume only 100 grams of fruits and vegetables as part of their daily diet. Taking into account the trend of consumption of healthy and natural products, which is growing, it is important to consider the market opportunity in relation to low fruit consumption. Similarly, accelerating lifestyles require time saving, so the consumer is looking for more practical products. As part of the investigation, a market survey was carried out with the intention of validating the business model. To carry out this project, the four marketing mix variables have been developed, incorporating the results of the research carried out. Finally, the economic and financial validation has been developed in order to demonstrate the profitability of the business plan proposal.
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