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Ayaucan, K., Noya, S., Ramirez, F. (2019). Eco Toys Perú [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/626262
Ayaucan, K., Noya, S., Ramirez, F. Eco Toys Perú [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2019. http://hdl.handle.net/10757/626262
@misc{renati/1286322,
title = "Eco Toys Perú",
author = "Ramirez Verastegui, Frida Carolina",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2019"
}
Title: Eco Toys Perú
Authors(s): Ayaucan De La Cruz, Kelly Yajahira; Noya Romero, Santiago Alberto; Ramirez Verastegui, Frida Carolina
Advisor(s): Vargas García, Allan Herminio
Keywords: Planeamiento estratégico; Aceptación del producto; Investigación de mercados; Rentabilidad
OCDE field: https://purl.org/pe-repo/ocde/ford#5.00.00; https://purl.org/pe-repo/ocde/ford#5.02.04
Issue Date: 13-Jul-2019
Institution: Universidad Peruana de Ciencias Aplicadas (UPC)
Abstract: El objetivo de esta investigación es determinar si nuestra propuesta de negocio llamada “Eco Toys Perú” es viable y rentable en el tiempo. Por ello, primero se realiza el planeamiento estratégico para saber cuáles son las oportunidades o amenazas que afecten directamente a nuestra idea de negocio.
Segundo, se realiza la investigación de mercado para determinar si nuestro producto tendrá aceptación en el mercado. Tercero, se realiza el plan de marketing con la finalidad de detallar las cualidades de nuestro producto, se define nuestro pueblo objetivo y se determina el proceso de venta de nuestro producto.
Finalmente, se define la estructura organizacional y se realiza el plan económico y financiero para determinar la rentabilidad de nuestro negocio. Además, como resultado de la investigación se presentan las conclusiones y hallazgos más relevantes encontrados. En la investigación, se utiliza de forma preferente la metodología mixta, ya que analizamos las cualidades del producto y la rentabilidad que se obtendrá. En el artículo, se concluye que nuestro producto si tendrá aceptación el mercado y que además es viable y rentable en el tiempo.
The objective of this research is to determine if our business proposal which we named as "Eco Toys Peru" is viable and profitable over the time. Therefore, strategic planning is first carried out to find out what are the opportunities or threats that directly affect our business idea. Second, the market research is conducted to determine if our product will be accepted in the market. Third, the marketing plan is carried out in order to detail the qualities of our product, our target town is defined and the process of selling our product is determined. Finally, the organizational structure is defined and the economic and financial plan is made to determine the profitability of our business. In addition, as a result of the investigation, the most relevant conclusions and findings are presented. In the research, the mixed methodology is used preferentially, since we analyze the qualities of the product and the profitability that will be obtained. In the article, it is concluded that our product will be accepted by the market and that it is also viable and profitable over the time.
The objective of this research is to determine if our business proposal which we named as "Eco Toys Peru" is viable and profitable over the time. Therefore, strategic planning is first carried out to find out what are the opportunities or threats that directly affect our business idea. Second, the market research is conducted to determine if our product will be accepted in the market. Third, the marketing plan is carried out in order to detail the qualities of our product, our target town is defined and the process of selling our product is determined. Finally, the organizational structure is defined and the economic and financial plan is made to determine the profitability of our business. In addition, as a result of the investigation, the most relevant conclusions and findings are presented. In the research, the mixed methodology is used preferentially, since we analyze the qualities of the product and the profitability that will be obtained. In the article, it is concluded that our product will be accepted by the market and that it is also viable and profitable over the time.
Link to repository: http://hdl.handle.net/10757/626262
Discipline: Administración de Empresas; Contabilidad
Grade or title grantor: Universidad Peruana de Ciencias Aplicadas (UPC). División de Estudios Profesionales para Ejecutivos (EPE)
Grade or title: Bachiller en Administración de Empresas
Register date: 30-Aug-2019
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