Bibliographic citations
Ramos, O., (2018). Plan de difusión de marca a través del uso de herramientas digitales para una micro-empresa agencia de turismo en el Perú enfocado al mercado receptivo [Trabajo de Investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/626170
Ramos, O., Plan de difusión de marca a través del uso de herramientas digitales para una micro-empresa agencia de turismo en el Perú enfocado al mercado receptivo [Trabajo de Investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2018. http://hdl.handle.net/10757/626170
@mastersthesis{renati/1286292,
title = "Plan de difusión de marca a través del uso de herramientas digitales para una micro-empresa agencia de turismo en el Perú enfocado al mercado receptivo",
author = "Ramos Velásquez, Omar Diego",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2018"
}
The following document is the demonstration of the development of a digital marketing strategy for a micro company travel agency focused on receptive tourism market with the aim of developing brand presence and increase of sales requirement for a one year period. The development of the digital strategy is focused for a specific target audience; and it is a digital strategy because, in the current age, it is part of the vital tools for a company with a professional and sustainable vision. A study of the tourism industry of Peru is made with financial, numerical samples, and the conception of an understanding based on forces and conditions of the industry; based on national and international statistics information, news and congresses. Then the current state of the company is studied in axes such as skills, competencies, weaknesses, strategy, service, marketing, and sales results. Next, a digital strategy is developed that begins by establishing a strategic conception of the company; continues with the proposal of value and service based on the operational experience of the company and on the market profiles with the greatest potential; and follows the digital strategy itself and the actions on the proposed digital tools. Finally, a financial evaluation is made where a proposed budget and sales projections are considered; where it is concluded that the strategy developed is viable for the company for the twelve month target scenario.
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