Bibliographic citations
León, L., Zegarra, K. (2019). Factores determinantes que influyeron en las exportaciones de Pisco al mercado de Estados Unidos en el marco del TLC, periodo 2002-2018 [Tesis, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/626052
León, L., Zegarra, K. Factores determinantes que influyeron en las exportaciones de Pisco al mercado de Estados Unidos en el marco del TLC, periodo 2002-2018 [Tesis]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2019. http://hdl.handle.net/10757/626052
@misc{renati/1286232,
title = "Factores determinantes que influyeron en las exportaciones de Pisco al mercado de Estados Unidos en el marco del TLC, periodo 2002-2018",
author = "Zegarra Guevara, Karina Stefanny Anggela",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2019"
}
The present investigation aims to determinate the factors that influenced exports of Pisco to the USA market within the framework of the Trade Promotion Agreement in the term from 2002 to 2008. The main concepts will be described to achieve greater compression of the present investigation. The background of the pisco sector in Peru and its evolution over the years at local and international level will be reviewed to measure its growth in the market of study both in volume and in FOB value. Likewise, intellectual property theory will be reviewed, in order to verify whether the Pisco designation of origin is among the factors that have directly influenced the export of Pisco. Finally, the competitiveness and the level of market share will be evaluated of the product in question against its main competitor, Chile. The three principals aims set out in this study are to verify whether the aforementioned factors have direct interference with the subject under study and check the hypotheses, which will be tested with the help of statistical software and interviews. Therefore, information was collected through several methodological tools such as: statistical data of SUNAT, and the portal of Adex Data Trade, and interviews with experts, specifically in the Pisco Sector.
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