Bibliographic citations
Carcagno, G., Salazar, V. (2022). Implementación del E-commerce para incrementar la cuota de mercado de la empresa Proinka Inversiones E.I.R.L., Cusco – 2019 [Universidad Andina del Cusco]. https://hdl.handle.net/20.500.12557/5246
Carcagno, G., Salazar, V. Implementación del E-commerce para incrementar la cuota de mercado de la empresa Proinka Inversiones E.I.R.L., Cusco – 2019 []. PE: Universidad Andina del Cusco; 2022. https://hdl.handle.net/20.500.12557/5246
@misc{renati/1128686,
title = "Implementación del E-commerce para incrementar la cuota de mercado de la empresa Proinka Inversiones E.I.R.L., Cusco – 2019",
author = "Salazar Gamboa, Victor",
publisher = "Universidad Andina del Cusco",
year = "2022"
}
The main objective of the research was to Implement E-commerce to increase the market share of the company Proinka Inversiones EIRL, Cusco - 2019. Likewise, the research was carried out under an applied methodology, descriptive level, with a hypothetical-deductive method, quantitative approach and pre-experimental design, being its population the clients of the Individual Company of Resp. Ltda Proinka Inversiones, of which 45 were part of the sample. The techniques used were the documentary review and the surveys whose instruments were the documentary review card and the questionnaire. The collected data were processed through two programs Excel and SPSS. The results show that the implementation of E-commerce allows increasing the market share of the company Proinka Inversiones E.I.R.L., Cusco - 2019; after going from a low rating (38%) to a high rating (75%).
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