Bibliographic citations
Vera, G., (2017). Mezcla de marketing de servicios en la Empresa Owlet Lodge en el distrito de Yambrasbamba, provincia de Bongará, departamento de Amazonas – 2017. [Tesis, Universidad Andina del Cusco]. https://hdl.handle.net/20.500.12557/2168
Vera, G., Mezcla de marketing de servicios en la Empresa Owlet Lodge en el distrito de Yambrasbamba, provincia de Bongará, departamento de Amazonas – 2017. [Tesis]. : Universidad Andina del Cusco; 2017. https://hdl.handle.net/20.500.12557/2168
@misc{renati/1124533,
title = "Mezcla de marketing de servicios en la Empresa Owlet Lodge en el distrito de Yambrasbamba, provincia de Bongará, departamento de Amazonas – 2017.",
author = "Vera Meléndez, Gleny Yeniffer",
publisher = "Universidad Andina del Cusco",
year = "2017"
}
The present research work developed in the Owlet Lodge accommodation located in district of Yambrasbamba, Bongara province in the Amazonas Department, aimed to describe the mixture of marketing services offered by Owlet Lodge. The type of research is basic, quantitative approach, non-experimental design and descriptive scope; the study population was composed of 20 guests who stayed in the month of April at its facilities, of which information was collected through a questionnaire designed specifically for this work, the sample was not probabilistic, which takes the total of the population. The the marketing mix of the Owlet Lodge company service is considered little suitable as determined by the average value of 2.94 set measurement scale, which shows that strategies of the mix of service in its dimensions product marketing, square, promotion, price, people, physical evidence and process apply bit properly. The overall results of the dimensions are: Owlet Lodge product is inadequate, as shown in the results with an average of 3.04 according to the given measurement, square scale is little suitable as shown in results with an average of 3.30 according to the particular measurement scale, the promotion is considered to be little right as shown in the results with an average of 3.00 depending on the particular measurement scale the price is considered little proper as shown in results with an average of 2.80 according to the given scale, dimension measuring people working in Owlet Lodge is little proper as shown in results with an average of 2.75 according to the scale of particular measurement, physical evidence is little proper as shown in results with an average of 3.07 according to the particular measurement scale Finally the process dimension is considered little proper as shown in results with an average of 2.86 according to the particular measurement scale
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