Bibliographic citations
Viscarra, M., (2018). Oportunidades del marketing para el posicionamiento de imagen de la Universidad Telesup sede Lima [Tesis, Universidad Nacional Agraria La Molina]. https://hdl.handle.net/20.500.12996/3831
Viscarra, M., Oportunidades del marketing para el posicionamiento de imagen de la Universidad Telesup sede Lima [Tesis]. : Universidad Nacional Agraria La Molina; 2018. https://hdl.handle.net/20.500.12996/3831
@misc{renati/1115749,
title = "Oportunidades del marketing para el posicionamiento de imagen de la Universidad Telesup sede Lima",
author = "Viscarra Cconocc, Malaquías Rodolfo",
publisher = "Universidad Nacional Agraria La Molina",
year = "2018"
}
The objective of this study is to establish strategic marketing opportunities for the TELESUP campus in Lima to improve the positioning of the image, increase its demand for applicants and generate positive experiences for future and current students as well as graduates. The study was descriptive, non-experimental and transversal research design applied to a study sample made up of 351 students from the academies and colleges of the districts near the TELESUP University in Metropolitan Lima. The data collection techniques that were used were depth interviews and documentary analysis of the company's historical results. The data collection instrument that was used was a questionnaire to measure the positioning and level of satisfaction. In the results were obtained with respect to the question if you have heard about TELESUP university 85% of respondents said that if they had heard and 15% said they had not heard. Regarding the question if you would study at TELESUP, 88% of respondents said no and 12% said yes. Regarding the question, interest is generated by TELESUP university advertising, 88% of respondents said no and 12% said that it does generate interest. With regard to the image that currently has 42% of respondents said it is very bad, 38% said regular, 15% said good and the other variables in smaller proportion. It is concluded that the marketing strategy is not effective. In addition to improving both the image and the educational services provided by the TELESUP University, a new marketing plan has been formulated that includes proposals that not only benefit the University but mainly the target consumer.
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