Bibliographic citations
Granda, P., (2022). Propuesta de un nuevo canal de distribución para la leche pasteurizada de la Planta Piloto de Leche - UNALM [Universidad Nacional Agraria La Molina]. https://hdl.handle.net/20.500.12996/5545
Granda, P., Propuesta de un nuevo canal de distribución para la leche pasteurizada de la Planta Piloto de Leche - UNALM []. PE: Universidad Nacional Agraria La Molina; 2022. https://hdl.handle.net/20.500.12996/5545
@misc{renati/1115554,
title = "Propuesta de un nuevo canal de distribución para la leche pasteurizada de la Planta Piloto de Leche - UNALM",
author = "Granda Bazán, Paloma Olenka",
publisher = "Universidad Nacional Agraria La Molina",
year = "2022"
}
The objective of this professional sufficiency research work was to develop an improvement proposal to increase the profitability of the Pilot Milk Plant (PPL) of the Universidad Nacional Agraria La Molina, for which "La Molina" pasteurized bagged milk was taken as the reference product, To achieve this objective, a situational diagnosis of the PPL was made, an analysis was made of the supply and demand of pasteurized milk in Metropolitan Lima, proposals for improvement were identified with a cross SWOT matrix and a problem selection matrix, and finally the impact of this proposal on profitability was evaluated. From the aforementioned methodology, the creation of a new selective distribution channel was obtained as an improvement proposal; it was also evidenced that there is a gap below the minimum dairy consumption recommended by FAO of 120 L/PP, and a growing demand for natural and healthy products. Due to the above, it was considered pertinent to propose a new distribution channel so that the products would be within the reach of end consumers and thus this product would become more competitive and position itself in the market of Metropolitan Lima.
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