Bibliographic citations
Quiñones, D., (2021). Evaluación económica y financiera de la empresa Paneles Napsa S.R.L. del sector publicidad exterior del año 2016 al 2019 [Universidad Nacional Agraria La Molina]. https://hdl.handle.net/20.500.12996/5122
Quiñones, D., Evaluación económica y financiera de la empresa Paneles Napsa S.R.L. del sector publicidad exterior del año 2016 al 2019 []. PE: Universidad Nacional Agraria La Molina; 2021. https://hdl.handle.net/20.500.12996/5122
@misc{renati/1114748,
title = "Evaluación económica y financiera de la empresa Paneles Napsa S.R.L. del sector publicidad exterior del año 2016 al 2019",
author = "Quiñones Campomanes, Diego Juan",
publisher = "Universidad Nacional Agraria La Molina",
year = "2021"
}
This work describes in a general way the outdoor advertising sector, which is 59% concentrated by four large companies, which present a sustained competition for obtaining investment from clients in their advertising elements and which have also been paying special attention to digitalize their advertising elements to rise their market share. Then, it analyzes the economic and financial information of the company Paneles Napsa S.R.L. taking two approaches: an approach on responsibility centers, in which the company is analyzed by cost centers and revenue centers, and an approach on financial statements. With the first approach, a sub-classification has been carried out, which favors the financial analysis, with which it has been shown that, although the company shows a sustained drop in sales, it generates positive EBITDA year after year. The second approach shows the results at the accounting level, which present favorable year-to-year profits, but with a tendency to decrease. In addition, this approach provides us with the necessary data to calculate financial indicators, which when interpreted determine that the company is solid and solvent, that is, it has the capacity to face its debts and that it has liquidity.
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