Bibliographic citations
Nicho, B., (2018). Estrategias comerciales para la exportación de Aguaje (Mauritia flexuosa) de la Región Loreto a Estados Unidos [Tesis, Universidad Nacional Agraria La Molina]. https://hdl.handle.net/20.500.12996/3792
Nicho, B., Estrategias comerciales para la exportación de Aguaje (Mauritia flexuosa) de la Región Loreto a Estados Unidos [Tesis]. : Universidad Nacional Agraria La Molina; 2018. https://hdl.handle.net/20.500.12996/3792
@misc{renati/1114537,
title = "Estrategias comerciales para la exportación de Aguaje (Mauritia flexuosa) de la Región Loreto a Estados Unidos",
author = "Nicho Pretell, Betzabe Nataly",
publisher = "Universidad Nacional Agraria La Molina",
year = "2018"
}
This research was conducted in the region of Loreto, province of Nauta and , districts, Buenos Aires y 20 de Enero, during the period 2017; participating producers involved in the production of aguaje metrics taking as the analysis of production, post-harvest and marketing. The model's purpose was to conduct the research analysis of the production, post-harvest and marketing of the aguaje, from Loreto, in order to export to the New York – USA. The study was justified by possible to obtain a broader view on the use of the marketing strategy for making decisions on exporting aguaje Loreto, and because this product is experiencing a growing consumer trend in the U.S. market due to its nutritional and functional properties it has. He fed them with such descriptive and exploratory research with a non-experimental research design, descriptive cross-sectional, also was taken as a population of 261 producers, with a sample size of 156 participants and a confidence level of 95%. Underlying the information was obtained through interviews using previously developed surveys, farmers were interviewed and collected informations from various secondary sources on the aguaje. The results were performed by five phases, where the first four specifically investigated aspects of production, post-harvest and marketing of the aguaje, as well as market analysis and selection of New York, USA. By studying the four phases, allowed us to obtain the necessary tools for the fifth phase, which is the development of a proposed marketing plan to enter the U.S. market, where the main entry strategy is the generic Leadership cost, taking advantage of the high returns generated in the domestic market.
This item is licensed under a Creative Commons License