Bibliographic citations
Rivas, B., (2015). Evaluación de la cadena de valor de alimento balanceado para perros elaborado a base de ingredientes de origen vegetal [Tesis, Universidad Nacional Agraria La Molina]. https://hdl.handle.net/20.500.12996/2028
Rivas, B., Evaluación de la cadena de valor de alimento balanceado para perros elaborado a base de ingredientes de origen vegetal [Tesis]. : Universidad Nacional Agraria La Molina; 2015. https://hdl.handle.net/20.500.12996/2028
@misc{renati/1113926,
title = "Evaluación de la cadena de valor de alimento balanceado para perros elaborado a base de ingredientes de origen vegetal",
author = "Rivas Servat, Barbara Alejandra",
publisher = "Universidad Nacional Agraria La Molina",
year = "2015"
}
The main objective of this dissertation was to evaluate the critical factors of the based in plaints-derivated dog food value chain in Lima, Perú and the specific objectives were to provide the approximate dog´s population, and estimate the supply and the demand of the mentioned product. The methodology used in this dissertation involves the exposition of general dog food market caracteristics in Lima through the observation and analysis of the market environment, document review and statistical information. On the other hand, the author also used methodological tools, as the Value Chain and the Porter Five forces, through visits to commercial and distributor companies, interviews with animal health professionals and industry experts, buyers surveys in order to develop the based in plaintsderivated dog food value chain and an investment proposal for business man in Lima, Perú. The principal findings in this thesis were: the main factors of the based in plaints-derivated dog food value chain are the distribution methods and the commercialization strategies; the media dog population in Lima is estimated in at least 1´393 000 dogs; the supply of the based in plaints-derivated dog food were about 60 tons, and the demand food includes a minimal population of 80 508 dogs in 2014 in Lima, Perú
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