Bibliographic citations
Calero, A., Villegas, A. (2016). Propuesta de diseño de modelo de negocio: birdwatching dirigido al cliente global en la Región Lima, Perú [Tesis, Universidad Nacional Agraria La Molina]. https://hdl.handle.net/20.500.12996/2563
Calero, A., Villegas, A. Propuesta de diseño de modelo de negocio: birdwatching dirigido al cliente global en la Región Lima, Perú [Tesis]. : Universidad Nacional Agraria La Molina; 2016. https://hdl.handle.net/20.500.12996/2563
@misc{renati/1113851,
title = "Propuesta de diseño de modelo de negocio: birdwatching dirigido al cliente global en la Región Lima, Perú",
author = "Villegas Vera, Alexsis",
publisher = "Universidad Nacional Agraria La Molina",
year = "2016"
}
This investigation work has developed a market research relating birdwatching with turist offer in Lima. It also identifies the different services related to tourism and brings up an integrated business model according to different birdwatching sections. Surveys, interviews and literature look over were needed for the identification and setting of a Lima bird watcher profile. For gathering the information we applied random sampling technic, structural and non-structural interviews to users as well as for MINCETUR and PROMPERU workers respectively. The analysis was developed with descriptive statistic according to the results obtained. In the proposal of the business model a FODA analysis was done as well as a Porter 5 forces analysis and finally the Business Model Canvas whit and integrated point of view attending to the enterprise-client-product relation based in value proposition of the activity according to the bird watcher profile, the resources and key actors as well as the associated and strategic allied with special emphasis in the research of clients loyalty taking advantage of the different distribution channels considering incomes and costs expected with the business activity
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