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Santiago, N., (2024). Estrategias de promoción y el desarrollo turístico del distrito de Zaña [Universidad Católica Santo Toribio de Mogrovejo]. http://hdl.handle.net/20.500.12423/8035
Santiago, N., Estrategias de promoción y el desarrollo turístico del distrito de Zaña []. PE: Universidad Católica Santo Toribio de Mogrovejo; 2024. http://hdl.handle.net/20.500.12423/8035
@misc{renati/1107068,
title = "Estrategias de promoción y el desarrollo turístico del distrito de Zaña",
author = "Santiago Garcia, Najira Jazmin",
publisher = "Universidad Católica Santo Toribio de Mogrovejo",
year = "2024"
}
Title: Estrategias de promoción y el desarrollo turístico del distrito de Zaña
Authors(s): Santiago Garcia, Najira Jazmin
Advisor(s): Mantilla Gallardo, Shirley Ysabel
Keywords: Promoción turística, distrito de Zaña, desarrollo local; Patrimonio cultural, turismo sostenible, comunidades locales; Planificación turística, marketing turístico, gestión de destinos; Tourism promotion, Zaña district, local development; Cultural heritage, sustainable tourism, local communities; Tourism planning, tourism marketing, destination management
OCDE field: http://purl.org/pe-repo/ocde/ford#1.07.00
Issue Date: 2024
Institution: Universidad Católica Santo Toribio de Mogrovejo
Abstract: El objetivo de la presente investigación fue Identificar estrategias de promoción que incentivarán el desarrollo turístico del Distrito de Zaña. A nivel metodológico, la investigación tuvo un enfoque mixto, un alcance exploratorio – descriptivo recogiendo información a través de entrevistas a la regidora de Cultura y Turismo Francisca Salazar y al señor Luis Legoas López que trabaja en la Municipalidad, en el área de Turismo de Zaña, y de encuestas virtuales a 385 personas que han visitado el distrito de Zaña, los instrumentos fueron desarrollados por el autor de acuerdo a la realidad problemática que se distinguió. Como resultado se identificó estrategias de promoción que incentivarán el desarrollo turístico del Distrito de Zaña, teniendo como punto claro la capacitación a los choferes ya que ellos son el primer contacto para poder conocer el Distrito de Zaña, convenio con las entidades privadas PROMPERÚ y Municipalidad de Zaña para lograr el reconocimiento de un lugar turístico. Concluyendo que, el Distrito de Zaña necesita de la atención de vida porque se encuentran inconvenientes, generando diferentes tipos de estrategias para elevar el valor turístico que realmente merece.
The objective of this research was to identify promotion strategies that will encourage the development of tourism in the Zaña District. At the methodological level, the research had a mixed approach, an exploratory - descriptive scope, collecting information through interviews with the Councilor for Culture and Tourism Francisca Salazar and Mr. Luis Legoas López who works in the Municipality, in the Tourism area of Zaña, and from virtual surveys of 385 people who have visited the Zaña district, the instruments were developed by the author according to the problematic reality that was distinguished. As a result, promotion strategies were identified that will encourage the tourist development of the Zaña District, having as a clear point the training of drivers since they are the first contact to be able to know the Zaña District, an agreement with the private entities PROMPERÚ and the Municipality of Zaña to achieve the recognition of a tourist place. Concluding that, the Zaña District needs life care because there are drawbacks, generating different types of strategies to increase the tourist value that it really deserves.
The objective of this research was to identify promotion strategies that will encourage the development of tourism in the Zaña District. At the methodological level, the research had a mixed approach, an exploratory - descriptive scope, collecting information through interviews with the Councilor for Culture and Tourism Francisca Salazar and Mr. Luis Legoas López who works in the Municipality, in the Tourism area of Zaña, and from virtual surveys of 385 people who have visited the Zaña district, the instruments were developed by the author according to the problematic reality that was distinguished. As a result, promotion strategies were identified that will encourage the tourist development of the Zaña District, having as a clear point the training of drivers since they are the first contact to be able to know the Zaña District, an agreement with the private entities PROMPERÚ and the Municipality of Zaña to achieve the recognition of a tourist place. Concluding that, the Zaña District needs life care because there are drawbacks, generating different types of strategies to increase the tourist value that it really deserves.
Link to repository: http://hdl.handle.net/20.500.12423/8035
Discipline: Administración Hotelera y de Servicios Turísticos
Grade or title grantor: Universidad Católica Santo Toribio de Mogrovejo. Facultad de Ciencias Empresariales
Grade or title: Licenciado en Administración Hotelera y de Servicios Turísticos
Juror: Manay Guadalupe, Fanny Mabel; Soto Rumiche, Marco Antonio; Mantilla Gallardo, Shirley Ysabel
Register date: 19-Dec-2024
This item is licensed under a Creative Commons License