Bibliographic citations
Ñiquen, L., (2024). Estrategia de comunicación audiovisual para sensibilizar a la población adulta de Lambayeque sobre el cuidado y adopción de perros callejeros [Universidad Católica Santo Toribio de Mogrovejo]. http://hdl.handle.net/20.500.12423/7918
Ñiquen, L., Estrategia de comunicación audiovisual para sensibilizar a la población adulta de Lambayeque sobre el cuidado y adopción de perros callejeros []. PE: Universidad Católica Santo Toribio de Mogrovejo; 2024. http://hdl.handle.net/20.500.12423/7918
@misc{renati/1107013,
title = "Estrategia de comunicación audiovisual para sensibilizar a la población adulta de Lambayeque sobre el cuidado y adopción de perros callejeros",
author = "Ñiquen Ortiz, Loana Del Carmen",
publisher = "Universidad Católica Santo Toribio de Mogrovejo",
year = "2024"
}
The present research called “Audiovisual Communication Strategy to raise awareness among the adult population of Lambayeque about the care and adoption of stray dogs”, had the objectives of describing the perception and behavior of the people of the district of Lambayeque regarding the aforementioned topic; identify an audiovisual product and the most appropriate means of audiovisual communication to raise awareness and determine the audiovisual language of the product. The methodology used was qualitative with a phenomenological design because the reality of the subjects is described with respect to what is being investigated. In this sense, the interview guide was implemented as an instrument applied to three specialists in the audiovisual area and a question guide to 16 adults from the Lambayeque district who were part of the focus groups. Among the most significant results, it was highlighted that people do not contribute fully to the care of these living beings and would not be able to adopt them. It was also identified that short videos are more appropriate to present the topic and will be transmitted through the Facebook social network, as the medium most used by this target audience. In this sense, the research concluded that, for the audiovisual communication strategy, the videos must have the use of closed shots, light and natural sound elements, since they are convenient to transmit messages regarding this problem and thus achieve greater awareness and impact by showing the reality of these living beings that live on the streets.
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