Bibliographic citations
Saavedra, I., (2024). Uso de redes sociales digitales como estrategia de marketing en emprendimientos de repostería, Chiclayo 2022 [Universidad Católica Santo Toribio de Mogrovejo]. http://hdl.handle.net/20.500.12423/7812
Saavedra, I., Uso de redes sociales digitales como estrategia de marketing en emprendimientos de repostería, Chiclayo 2022 []. PE: Universidad Católica Santo Toribio de Mogrovejo; 2024. http://hdl.handle.net/20.500.12423/7812
@misc{renati/1106912,
title = "Uso de redes sociales digitales como estrategia de marketing en emprendimientos de repostería, Chiclayo 2022",
author = "Saavedra Ñiquen, Ingrid Fiorella",
publisher = "Universidad Católica Santo Toribio de Mogrovejo",
year = "2024"
}
The present investigation was made it with the purpose of determining the use of digital social networks as a marketing strategy in the ventures of the confectionery sector of the city of Chiclayo in the year 2022. Likewise, the objective of the investigation is to determine the use of digital social networks as marketing strategy by pastry enterprises in the city of Chiclayo,the form of adoption and use; and the benefits that this has attributed to them, when carrying out an adequate management of these networks. The methodology used was a quantitative approach, exploratory level and descriptive type, having as data collection support the survey as a technique and the questionnaire as an instrument, said was applied virtually through the Google Forms platform. The results obtained clearly show that 70.7% of the ventures surveyed fully agree that proper use of digital social networks has allowed them to obtain greatadvantages the great advantages in profitability and positioning.
This item is licensed under a Creative Commons License