Bibliographic citations
Otiniano, X., (2023). Plan de marketing de contenidos en Instagram para la captación de clientes en la Universidad Católica Santo Toribio de Mogrovejo [Universidad Católica Santo Toribio de Mogrovejo]. http://hdl.handle.net/20.500.12423/7252
Otiniano, X., Plan de marketing de contenidos en Instagram para la captación de clientes en la Universidad Católica Santo Toribio de Mogrovejo []. PE: Universidad Católica Santo Toribio de Mogrovejo; 2023. http://hdl.handle.net/20.500.12423/7252
@misc{renati/1106356,
title = "Plan de marketing de contenidos en Instagram para la captación de clientes en la Universidad Católica Santo Toribio de Mogrovejo",
author = "Otiniano Florian, Xiomara Jimena",
publisher = "Universidad Católica Santo Toribio de Mogrovejo",
year = "2023"
}
The present research project, "Content marketing plan on Instagram to attract customers at the Santo Toribio de Mogrovejo Catholic University", has as a general objective: to propose a content marketing plan on Instagram to attract customers at the Universidad Católica Santo Toribio de Mogrovejo. WE IN. Likewise, the specific objectives that will be fulfilled are: to analyze the content of the USAT Instagram in order to evaluate the messages aimed at attracting clients, to recognize the interests of the 4th and 5th year high school students around the social network Instagram, identify the characteristics of the public objective for attracting customers in the USAT and learn about the marketing strategies used by specialists to attract customers. This research will use qualitative methodology and a phenomenological approach. The instruments that will be used are: an observation guide to analyze the content of the USAT Instagram, the question guide to know the characteristics of the target audience, and a structured interview guide to experts to know the marketing strategies that they apply. Accordingly, it was obtained that the USAT Instagram profile must present content that evidences the participation of its community and that adolescents in the 4th and 5th grades of secondary school have a greater interest in visual content. Finally, it was concluded that the university should share content that makes a great impression and indirectly invites the public to become part of the institution.
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