Bibliographic citations
Berlanga, D., Cerna, L., Miranda, J., Riofrio, S., Sarmiento, A. (2022). Nanitas SOS, propuesta de implementación de servicios de contratación de nanas, cuyo propósito es contribuir con la independencia económica de mujeres otorgando un puesto de trabajo digno y formal. [Pontificia Universidad Católica del Perú]. http://hdl.handle.net/20.500.12404/21280
Berlanga, D., Cerna, L., Miranda, J., Riofrio, S., Sarmiento, A. Nanitas SOS, propuesta de implementación de servicios de contratación de nanas, cuyo propósito es contribuir con la independencia económica de mujeres otorgando un puesto de trabajo digno y formal. []. PE: Pontificia Universidad Católica del Perú; 2022. http://hdl.handle.net/20.500.12404/21280
@mastersthesis{renati/10722,
title = "Nanitas SOS, propuesta de implementación de servicios de contratación de nanas, cuyo propósito es contribuir con la independencia económica de mujeres otorgando un puesto de trabajo digno y formal.",
author = "Sarmiento Peña de Ramírez, Antonella Emeline",
publisher = "Pontificia Universidad Católica del Perú",
year = "2022"
}
The present business plan identifies an issue that mostly all parents go through: housekeeping and supervision of their children. The solution we introduce in this paper aims directly at the issue of finding help in a secure and simple manner, as well as providing employment opportunities. We introduce this solution by Nanitas SOS, a new concept of hiring babysitters through an application, in which the user will be able to filter their needs according to a certain profile, recommendations, and other details such as psychological examinations and background checks. All of this will be possible from the comfort of user's houses, or anywhere with an internet connection and a smartphone. The service includes an annual subscription accompanied by additional benefits such as a babysitter replacement and different lessons. Nanitas SOS is a company with a considerable expansion potential, due to its business model, which is directed to socioeconomic levels determined as "A" and "B", in which 95% of users have an internet connection. (Asociación Peruana de Investigación de Mercados [APEIM], 2020). Also, we view our company as a socially sustainable one. As well as making profits, we focus on aiding women in finding decent jobs, which include all benefits provided by law. We work according to SDGs 5, 8 and 11. Finally, Nanitas SOS is economically sustainable and feasible, given that it projects an increasement in sales. For the next decade, we estimate an NPV of S/4,428,195 and an IRR of 70.47%.
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