Bibliographic citations
Gatica, D., Robledo, D. (2021). Estrategias de marketing y el posicionamiento de snacks de Sacha Inchi Shanantina, Tarapoto, año 2020 [Universidad Nacional de San Martín. Fondo Editorial]. http://hdl.handle.net/11458/4461
Gatica, D., Robledo, D. Estrategias de marketing y el posicionamiento de snacks de Sacha Inchi Shanantina, Tarapoto, año 2020 []. PE: Universidad Nacional de San Martín. Fondo Editorial; 2021. http://hdl.handle.net/11458/4461
@misc{renati/1059698,
title = "Estrategias de marketing y el posicionamiento de snacks de Sacha Inchi Shanantina, Tarapoto, año 2020",
author = "Robledo Alberca, Dolis",
publisher = "Universidad Nacional de San Martín. Fondo Editorial",
year = "2021"
}
The research entitled "Marketing Strategies and the Positioning of Sacha Inchi Shanantina Snacks, Tarapoto, year 2020" had as general objective to establish the relationship between marketing strategies and the positioning of Sacha Inchi snacks in Tarapoto, year 2020. The type of study used was applied; the research design is non-experimental - correlational; furthermore, the research had a sample of 138 customers, which were used as data collection survey for both variables. The following conclusion can be reached: the relationship and significance between both variables was evidenced, since the "p" value (significance value = 0.00) obtained is less than 0.05. Likewise, since the correlation coefficient is 0.538, it indicates a considerable positive correlation, so the alternative hypothesis is accepted. At the same time, the conclusion regarding the Marketing Strategies variable in the Product Dimension, shows that 36% of the respondents consume or know about the product occasionally; also in the positioning variable, the respondents stated that 36% is bad, 28% is regular and 21% is very bad, due to the fact that the company does not give importance to the positioning.
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