Bibliographic citations
Tocto, S., Pisco, S. (2016). Evaluación del marketing digital y su relación con el posicionamiento de las empresas de banca múltiple del Distrito de Tarapoto del año 2014 [Tesis, Universidad Nacional de San Martín. Fondo Editorial]. http://hdl.handle.net/11458/2775
Tocto, S., Pisco, S. Evaluación del marketing digital y su relación con el posicionamiento de las empresas de banca múltiple del Distrito de Tarapoto del año 2014 [Tesis]. PE: Universidad Nacional de San Martín. Fondo Editorial; 2016. http://hdl.handle.net/11458/2775
@misc{renati/1059436,
title = "Evaluación del marketing digital y su relación con el posicionamiento de las empresas de banca múltiple del Distrito de Tarapoto del año 2014",
author = "Pisco Saavedra, Samanta Sandy",
publisher = "Universidad Nacional de San Martín. Fondo Editorial",
year = "2016"
}
In the present research work, the level of usefulness of digital marketing of financial institutions is evaluated, demonstrating to what extent this affects the type of positioning presented by each of them. The Peruvian banking sector is considered important because it supports the economic development of the country; who has a great growth potential due to the favorable characteristics that Peru is currently experiencing. The methodology used in this evaluation was based on a literature review as well as current publications, interviews with industry authorities and customer participation where it is proved that financial institutions develop digital marketing some more than others, first is the BCP then BBVA on average Interbank and very low the Scotiabank, customers value this interactive tool that will get you in each of the financial products but there is still much fear in the utility because it is considered risky to expose private data of each customer. As positioning makes it clear that in relation to the quality of service and the BCP competition is first, followed by BBVA, in relation to prices and rates customers are agreed but would improve and would fall would be more acceptable in terms of offered products and variety of these is best placed BCP.
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