Bibliographic citations
Lopez, A., (2023). Influencia de los factores socioculturales relacionados con el ambiente en la actividad ecoturística en el Morro de Calzada. Moyobamba, 2019 [Universidad Nacional de San Martín. Fondo Editorial]. http://hdl.handle.net/11458/5315
Lopez, A., Influencia de los factores socioculturales relacionados con el ambiente en la actividad ecoturística en el Morro de Calzada. Moyobamba, 2019 []. PE: Universidad Nacional de San Martín. Fondo Editorial; 2023. http://hdl.handle.net/11458/5315
@misc{renati/1059387,
title = "Influencia de los factores socioculturales relacionados con el ambiente en la actividad ecoturística en el Morro de Calzada. Moyobamba, 2019",
author = "Lopez Ventura, Alicia Marita",
publisher = "Universidad Nacional de San Martín. Fondo Editorial",
year = "2023"
}
The objective of this research was to determine the influence of socio-cultural factors related to the environment on the ecotourism activity in the Morro de Calzada, for which the indicators of both the social and cultural factors were identified. In order to meet the objective, a sample of 45 people was analyzed, divided into groups: 15 residents, 15 tourists and 15 officials of the District Municipality of Calzada, who were randomly interviewed based on two previously prepared questionnaires. As for the conclusions, the main indicators of the cultural factor related to the environment and that hinder ecotourism activities in Morro de Calzada are the lack of knowledge of the anniversary date of the district, the legend of the stone man, the Inca's chair, the altitude of the Morro, the meaning of ecotourism and the lack of knowledge about the representative dance. In terms of social factors, there is a lack of tourist information, lack of tourist information booths, lack of knowledge about the flora and fauna found in El Morro, and poor transportation services provided by some operators. The Pearson multiple correlation coefficient was applied with 95% confidence, concluding that, in terms of social factors, the perception of the inhabitants is influenced by the perception of the officials, while the perception of the tourists is not influenced by the perception of the officials. As for cultural factors, the perception of the villagers is not influenced by the perception of the officials, while the perception of the tourists is influenced by the perception of the officials.
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