Bibliographic citations
Ramirez, J., (2018). La gestión empresarial como factor de la rentabilidad de la comercialización del café en el Alto Mayo 2015 [Tesis, Universidad Nacional de San Martín. Fondo Editorial]. http://hdl.handle.net/11458/3171
Ramirez, J., La gestión empresarial como factor de la rentabilidad de la comercialización del café en el Alto Mayo 2015 [Tesis]. PE: Universidad Nacional de San Martín. Fondo Editorial; 2018. http://hdl.handle.net/11458/3171
@phdthesis{renati/1059016,
title = "La gestión empresarial como factor de la rentabilidad de la comercialización del café en el Alto Mayo 2015",
author = "Ramirez Navarro, Jaime",
publisher = "Universidad Nacional de San Martín. Fondo Editorial",
year = "2018"
}
The San Martin Region is among the five regions with the highest coffee production in Peru, however, the coffee organizations of the same need to increase their profitability indexes and have solid organizations with a growing financial perspective. Therefore, this research aims to analyze the relationship between business management and profitability according to the Balanced Scorecard, which has four dimensions of business management that considers: Clients, training / growth, internal processes and mission - vision - strategy and a financial dimension. In order to measure the aforementioned dimensions, a business management survey was carried out for managers and another to measure profitability for producers and managers. To test the hypothesis, the U Mann_Withney test was used and it was correlated with Spearman's Rho. The results show that companies with the highest percentage of profitability were the CAPEMA multiple service cooperative with 63%, "Los Cedros" coffee growers association with 55% and the progressive environmental development association with 54%. The companies with the lowest profitability were “Cooperativa de Servicios Múltiple APESA” with 11% and the Association of Ecological Producers - APROECO with 8%. In addition, the coffee companies had a "very good" rating on their business management prospects with profitability rates between 54 and 63%. Spearman's correlations with p-value <0.05 between profitability and business management show that for the internal clients perspective the positive correlation (0.303) is low; for the perspective of training and growth the positive correlation (0,462) is moderate; for the perspective of vision, mission and strategies the correlation (0,207) positive is low and for the perspective of the internal processes the correlation (0,367) positive is low.
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