Bibliographic citations
Ruiz, M., Lopez, H. (2018). Imagen corporativa y su influencia en la fidelización de los clientes de la Empresa TV Cable Evelyn S.A.C. Nueva Cajamarca 2017 [Tesis, Universidad Nacional de San Martín. Fondo Editorial]. http://hdl.handle.net/11458/3194
Ruiz, M., Lopez, H. Imagen corporativa y su influencia en la fidelización de los clientes de la Empresa TV Cable Evelyn S.A.C. Nueva Cajamarca 2017 [Tesis]. PE: Universidad Nacional de San Martín. Fondo Editorial; 2018. http://hdl.handle.net/11458/3194
@misc{renati/1058664,
title = "Imagen corporativa y su influencia en la fidelización de los clientes de la Empresa TV Cable Evelyn S.A.C. Nueva Cajamarca 2017",
author = "Lopez Garcia, Hormecinda",
publisher = "Universidad Nacional de San Martín. Fondo Editorial",
year = "2018"
}
The following investigation titled as "Corporative image and its influence in the loyalty of the clients of Evelyn SAC TV cable company, Nueva Cajamarca 2017", has as general objective to describe the corporative image of the cable company, for a population formed by 1865 clients, surveys formulated according to the indicators of each variable were applied, with a correlational research design. Data was collected from the sample so that later the results collected in the investigation could be processed, the Spearman correlation coefficient was used to calculate the correlation, obtaining in this way the results according to the objectives; concluding that, there is a positive relationship for the corporate image, because this company can show customers that are related to the loyalty of the company, so often marketing strategies or advertising does not have a positive effect on it, for what after-sales monitoring is done, in order to have an effective marketing, reaching the main conclusion that, there is a positive relationship, this definition being very significant, because the value of significance is 0.000, it is less than 0.05, that the alternative hypothesis (Hi) is accepted and the null hypothesis (Ho) is rejected.
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