Bibliographic citations
Cardenas, L., Diaz, G. (2019). Estrategias de promoción y su relación con el nivel de satisfacción de los clientes de restaurantes categorizados del distrito de Tarapoto, año 2018 [Tesis, Universidad Nacional de San Martín. Fondo Editorial]. http://hdl.handle.net/11458/3436
Cardenas, L., Diaz, G. Estrategias de promoción y su relación con el nivel de satisfacción de los clientes de restaurantes categorizados del distrito de Tarapoto, año 2018 [Tesis]. PE: Universidad Nacional de San Martín. Fondo Editorial; 2019. http://hdl.handle.net/11458/3436
@misc{renati/1058634,
title = "Estrategias de promoción y su relación con el nivel de satisfacción de los clientes de restaurantes categorizados del distrito de Tarapoto, año 2018",
author = "Diaz Altamirano, Gabi Lucero",
publisher = "Universidad Nacional de San Martín. Fondo Editorial",
year = "2019"
}
The objective of this research work was to determine the relationship between promotion strategies and the level of customer satisfaction in the categorized restaurants of the Tarapoto district, 2018. The information was provided by the 372 regular customers of the categorized restaurants of the District; according to the testing of hypotheses, the non-experimental, descriptive-correlational design was used, in order to explain the research variables: promotion strategies and level of satisfaction, to try to establish the existence of a relationship between both. Finally, as a result, it was obtained that there is a direct and significant relationship between the variables of promotion strategies and the level of customer satisfaction in the restaurants categorized in the Tarapoto district, 2018, the statistical results obtained show that the coefficient of Spearman's correlation is P = 0.172, likewise more than 40% of the clients qualify as regular the promotion strategies used by the restaurants categorized in the Tarapoto district, this makes their satisfaction level be rated as regular.
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