Bibliographic citations
Vela, K., Ocharan, T. (2019). Responsabilidad social empresarial de la Empresa Unión de Cervecerías Peruanas BACKUS y JOHNSTON S.A.A. y su influencia en la satisfacción de los pobladores residentes en la ciudad de Yurimaguas, año 2018 [Universidad Nacional de San Martín. Fondo Editorial]. http://hdl.handle.net/11458/4547
Vela, K., Ocharan, T. Responsabilidad social empresarial de la Empresa Unión de Cervecerías Peruanas BACKUS y JOHNSTON S.A.A. y su influencia en la satisfacción de los pobladores residentes en la ciudad de Yurimaguas, año 2018 []. PE: Universidad Nacional de San Martín. Fondo Editorial; 2019. http://hdl.handle.net/11458/4547
@misc{renati/1057571,
title = "Responsabilidad social empresarial de la Empresa Unión de Cervecerías Peruanas BACKUS y JOHNSTON S.A.A. y su influencia en la satisfacción de los pobladores residentes en la ciudad de Yurimaguas, año 2018",
author = "Ocharan Torres, Tessy Alexandra Anais",
publisher = "Universidad Nacional de San Martín. Fondo Editorial",
year = "2019"
}
The present research entitled "Corporate social responsibility of the company Uni6n de Cervecerfas Peruanas Backus Y Johnston S.A.A. and its influence on the satisfaction of the inhabitants of the city of Yurimaguas, year 2018", has as general objective to determine the influence of the corporate social responsibility of the company Uni6n de Cervecerfas Peruanas Backus y Johnston S.A.A on the satisfaction of the inhabitants of the city of Yurimaguas in the year 2018. The type of research method is applied, explanatory level, nonexperimental cross-sectional design, with a population of 72 170 inhabitants and a sample of 245 inhabitants, to whom the surveys were applied according to the indicators of each variable. Spearman's correlation coefficient was used to calculate the correlation. The results obtained for the variable social responsibility in the mentioned company is good with 40% and the variable satisfaction of the inhabitant is also good with 42%; reaching the final conclusion that The corporate social responsibility of the company Union de Cervecerfas Peruanas Backus y Johnston S.A.A. positively influences the satisfaction of the inhabitants of Yurimaguas, year 2018.
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