Bibliographic citations
Cardenas, J., Chota, M. (2019). La atención al cliente y su influencia en la fidelización de los clientes en la Sede Central de la Farmacia San José, en el distrito de Tarapoto, año 2017 [Universidad Nacional de San Martín. Fondo Editorial]. http://hdl.handle.net/11458/3928
Cardenas, J., Chota, M. La atención al cliente y su influencia en la fidelización de los clientes en la Sede Central de la Farmacia San José, en el distrito de Tarapoto, año 2017 []. PE: Universidad Nacional de San Martín. Fondo Editorial; 2019. http://hdl.handle.net/11458/3928
@misc{renati/1056771,
title = "La atención al cliente y su influencia en la fidelización de los clientes en la Sede Central de la Farmacia San José, en el distrito de Tarapoto, año 2017",
author = "Chota Alegria, Magaly",
publisher = "Universidad Nacional de San Martín. Fondo Editorial",
year = "2019"
}
The following research "Customer service and its influence on customer loyalty at the headquarters of the San José Pharmacy, in the district of Tarapoto, 2017.", has as a general objective to determine the influence of customer service. client in the customer loyalty of the San José Pharmacy, in 2017., for this there was a population made up of 13, 851 customers, and a sample of 242 customers to which the surveys formulated according to the indicators of each variable, the design of non-experimental and correlational causal and cross-sectional research. Sample data was collected so that later the results collected in the investigation can be processed, Spearman's correlation coefficient was used to calculate the correlation, thus obtaining the results according to the objectives; having as main results that the level of customer service is regular, because the company is in a strategic place, the attention is fast, with friendly and Cortez staff, sometimes there is a high level of customer loyalty, due to that there is no differentiating value from the competition, since prices and products are similar, reaching the main conclusion that the value "r" (Correlational Coefficient = 0.883), therefore customer service positively influences customer loyalty Customers at the San José pharmacy headquarters, 2017.
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