Bibliographic citations
del, L., (2021). Sistema de gestión de la relación con los clientes y la calidad del servicio para la empresa Consultoría Empresarial Castillo S.A.C. [Universidad Nacional de San Martín. Fondo Editorial]. http://hdl.handle.net/11458/3956
del, L., Sistema de gestión de la relación con los clientes y la calidad del servicio para la empresa Consultoría Empresarial Castillo S.A.C. []. PE: Universidad Nacional de San Martín. Fondo Editorial; 2021. http://hdl.handle.net/11458/3956
@misc{renati/1056414,
title = "Sistema de gestión de la relación con los clientes y la calidad del servicio para la empresa Consultoría Empresarial Castillo S.A.C.",
author = "del Aguila Utia, Ling Andy",
publisher = "Universidad Nacional de San Martín. Fondo Editorial",
year = "2021"
}
The general objective of this research is to evaluate the quality of service in the company Consultoría Empresarial Castillo S.A.C. and its dependence with the customer relationship management system; the research was of quantitative and qualitative design, applied with an explanatory level, the population and sample is made up of 65 customers to whom the survey was applied as instrument in pre and post development of the system. The result obtained was according to Pearson's statistical test, the significance level is (0.000), that is p > 0.05 with an index of - 0.808 in the Pre Test and going to 0.957 in the Post Test, therefore the hypothesis of the research is accepted. It was concluded that through the implementation of the customer relationship management system, the quality of service improved, obtaining greater reliability in the company's processes and consequently improving customer relations.
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