Bibliographic citations
Alejandria, G., Diaz, B. (2022). Estrategias de diferenciación y su relación con la fidelización de los comensales del Chifa Cantón Tarapoto 2020 [Universidad Nacional de San Martín. Fondo Editorial]. http://hdl.handle.net/11458/4500
Alejandria, G., Diaz, B. Estrategias de diferenciación y su relación con la fidelización de los comensales del Chifa Cantón Tarapoto 2020 []. PE: Universidad Nacional de San Martín. Fondo Editorial; 2022. http://hdl.handle.net/11458/4500
@misc{renati/1056150,
title = "Estrategias de diferenciación y su relación con la fidelización de los comensales del Chifa Cantón Tarapoto 2020",
author = "Diaz Tenorio, Bagner",
publisher = "Universidad Nacional de San Martín. Fondo Editorial",
year = "2022"
}
The present study entitled "Differentiation strategies and their relationship with the loyalty of customers at Chifa Cantón Tarapoto 2020", presented the general objective of determining the relationship between differentiation strategies and the loyalty of customers at Chifa Cantón, Tarapoto 2020. Likewise, the methodology was applied, the level was correlational, and the design was non-experimental and cross-sectional. The sample was made up of customers of Chifa Cantón. Regarding the technique, the survey was used and the questionnaire was applied as an instrument. The main results were that the variable Differentiation strategies was rated as High level by 55% of the results and the variable Loyalty was rated as High by 55% of the results. It was also found that the Sig. (bilateral) 0,000 is less than 0,05, and therefore the correlation coefficient is 0,779, which means that the differentiation strategies are significantly related to the loyalty of the customers of the Chifa Cantón, Tarapoto 2020. The conclusion was that the greater the differentiation strategies, the greater the customers' loyalty to Chifa Cantón, Tarapoto 2020. Keywords: Strategies, differentiation, differentiation strategies, loyalty, behavioral loyalty, attitudinal loyalty.
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