Bibliographic citations
Campos, D., Amasifuen, J. (2018). La imagen de marca y su relación con el posicionamiento de la Droguería Infarsel S.A.C. año 2016 [Tesis, Universidad Nacional de San Martín. Fondo Editorial]. http://hdl.handle.net/11458/3155
Campos, D., Amasifuen, J. La imagen de marca y su relación con el posicionamiento de la Droguería Infarsel S.A.C. año 2016 [Tesis]. PE: Universidad Nacional de San Martín. Fondo Editorial; 2018. http://hdl.handle.net/11458/3155
@misc{renati/1055800,
title = "La imagen de marca y su relación con el posicionamiento de la Droguería Infarsel S.A.C. año 2016",
author = "Amasifuen Rinavi, Jalver",
publisher = "Universidad Nacional de San Martín. Fondo Editorial",
year = "2018"
}
The following research "The brand image and its relation with the positioning of the Infirmary Infarsel S.A.C. Year 2015, "has as a general objective to determine the relationship between brand image and positioning, for it was had a population conformed by 934 customers according to the records of sales of the company, and a sample of 63 clients, to which were applied The surveys formulated according to the indicators of each variable, the research design is correlational. Data were collected from the sample so that the results collected in the research could be processed, the spearman correlation coefficient was used to calculate the correlation, thus obtaining the results according to the objectives; Concluding that the brand image of the company has an average level, because the most outstanding is in terms of the characteristics of the product, because the products offered are of their entire customer satisfaction, and allows them to quickly distinguish it Beliefs that customers have about the products and / or services offered, the positioning of the company, has an average level, because the vast majority of customers consider that the physical conditions of the product if they are to their full satisfaction, these being Friendly and easy to recognize, increasing the trust and acceptance of its customers, the company offers a diversity of high quality products, as well as generic and brand products, coming to the main conclusion that the brand image is related to The positioning, but a strong relationship, also the level of significance between both variables is very significant, since the value obtained is less than 0.05.
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