Bibliographic citations
Escobedo, Y., Sandoval, R. (2016). El branding y el posicionamiento de supermercado la Inmaculada, de la ciudad de Tarapoto durante el primer semestre del año 2015 [Tesis, Universidad Nacional de San Martín. Fondo Editorial]. http://hdl.handle.net/11458/2774
Escobedo, Y., Sandoval, R. El branding y el posicionamiento de supermercado la Inmaculada, de la ciudad de Tarapoto durante el primer semestre del año 2015 [Tesis]. PE: Universidad Nacional de San Martín. Fondo Editorial; 2016. http://hdl.handle.net/11458/2774
@misc{renati/1055693,
title = "El branding y el posicionamiento de supermercado la Inmaculada, de la ciudad de Tarapoto durante el primer semestre del año 2015",
author = "Sandoval Garcia, Rut",
publisher = "Universidad Nacional de San Martín. Fondo Editorial",
year = "2016"
}
The objective of this research was to establish the relationship existing between the branding and the positioning of La Inmaculada supermarkets in the city of Tarapoto, during the first semester of 2015, through the use of the technique of signing, surveying and gathering information through a questionnaire having as a sample a total of 196 clients of the La Inmaculada Supermarket object of study. The following was a non-experimental design study, since none of the target variables under study was manipulated; They described themselves exactly as the phenomenon happened and their reality was not altered. The research, according to its purpose was an applied type and its finding was a correlational descriptive type, because it looked for the relationship between the independent variable and the dependent variable, where the processing of the data was done through the use of surveys of the sample obtained from so that these are related to the dimensions and indicators of the variables, to be analyzed and tabulated later, in this way the problem was solved, and for the analysis and interpretation of the data, the Excel, Spss 21 and Microsoft Word, presented through tables and graphs. After obtaining the results, it was concluded that branding and market positioning maintain a high relationship, statistically shown by the Pearson correlation, which shows that the level of significance is 0.000. Likewise, the student's t-test showed that the H0 null hypothesis is rejected, which provided the conclusion that having a higher branding or brand image, the higher the positioning of the company Immaculate.
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